Behavioural Design Academy

We feel the best way to find out if SUE | Behavioural Design is worth your investment, you’d best get honest reviews from real participants and clients. So here you go, here’s our unedited review section.

Find out how Wijnand got more tips from
his clients using behavioural design

Wijnand Van Der Werff – The Dutch Aids Foundation

” The BDA was a truly inspiring experience: The pleasant setting, super teachers, great fellow students, but foremost the great deal of very interesting and applicable tools to analyse human behaviour and to use to realize my goals.”

Annemarieke Scheperkamp
Account Executive – ZUID Creatives

” Awesome methodology to analyse and change behaviour. Educational, academic and completely new contemporary thinking.”

Martijn Nillesen
CSD – Combinatie van Factoren

” The best thing you learn is that there is so much more to learn. Who doesn’t want that? “

Yvo Bronsvoort
Creative Strategist – The BrandHotel

” I return home truly and deeply recharged. With a feeling to be balanced again. Getting to know Behavioural Design as ‘deep insightful simplicity’. A very welcome overhaul that confronted me over and over again that we unconsciously make our work far too complex and made me realize how powerful this alternative thinking is. “

Michiel Gerbranda
Founder – OOGT

“I learned a great deal, easy-to-use practical models that I will be using for sure. “

Jeroen Janse
Owner – TRN

“Going from pushing creative ideas to clients to actually listening to humans, fall in love with their problems and then come to better ideas is a mindblowing paradigm shift “

Mathieu Hermans
Strategy Director & Partner – ZUID Creatives

“Incredibly educative days that flew by. I cannot wait to share my enthusiasm and inspiration with my colleagues. “

Léonie de Ruiter
Interaction designer – Unitid

” In two days you are introduced to a new way of thinking and new models that make you question a lot of traditional insights. I leave the Academy with so much energy to actively apply the principles and to link them to HR and employer branding. “

Goedele Panis
Consultant – Emeritis Talent

” BDA introduces you to ‘humans’ in a smart, applicable way. The two days are intensive and educational, but at the same time, the gained knowledge can be applied in practice right away. “

Loek van den Boogaard
Art Director – ZUID Creatives

“By a personal approach, you gain insight into the decision-making behaviour of humans (instead of clients). The theory really comes to life by the use of practical examples and by the exercises you work on. “

Jurriaan Rang
CEO – Felixwerkt

Hear how Luceline experienced The
Behavioural Design Academy (Dutch)

Luceline Hesselink – Zilveren Kruis/Achmea

We've already trained over 1000 participants, working in 30+ industries, having on average between 10-12 years of work experience.

“The Behavioural Design Academy Master Classes hand you the latest insights in persuasive marketing. Thanks to practical models you can start working with them right away. Really useful and absolutely worth the time and money. “

Lissy Kenema
Lead Marketing Manager Rabobank Nederland

“I really liked the mix of theory and practice and the meaningful conversations with other ‘students’ and the ‘teachers’ in a relaxed atmosphere.”

Ralf van Lieshout
Digital Strategist and co-founder We Are Blossom

“Behavioural Design Academy gave me a theoretical framework to prove me right and, more often, to prove me very wrong. “

Bas van der Poel
Head of Playful Research SPACE10 Denmark

It exceeded my expectations, stepping far deeper into another world. Fell in love with the problem.”

Raymond Slootweg
Managing Partner Force451

This is what Daan
has to say
if you're doubting
to join

Daan Berends – ZUID Creatives

“BDA knocks down some of the innate ideas on marketing and communication completely. And replaces them with well founded and easy to apply alternatives.

Twan Timmermans
Head of communication Municipality Apeldoorn

“I thinkit opens up a whole new doorto your way of working. Human centred thinking is da shit! “

Gillie Rokromo
Creative Director & Partner Force451

“It was a great way to get up to speed with the latest behaviour change principles. I use the provided framework a lot and it totally changed the way I approach design challenges. “

Demmy Onink
Design Director Heftig Design

“The ultimate power of the program and your model, that it makes the abundance of insights practically applicable in a cohesive and systematic way. It was the ultimate ‘connecting the dots’ experience: both in knowledge and skills. And that is an enormous gain! Next, to that I was really glad the tempo was quite high, the other students were experienced professionals too and that the teachers brought everything with so much energy, self-relativisation and speed.”

Suzanne van Gompel
Global Minded Strategy Director

Always been intrigued why people do things and why they don’t? In our Fundamentals Course, we teach you a systematic method to get insight into the psychology of people. You’ll know how they make decisions, and how you can nudge their behaviour. Want to know more?

Download our brochure

Want to feel the energy
of Karen right after
SUE | Behavioural Design Academy?

Karen Soens – De Bosduif Conceptburo

“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.”

Veronique de Bos
Communication specialist Centraal Beheer Achmea

“The program proved to be the inspiration I was looking for to design a course about behaviour design for HvA DMCI.”

Maurice Maas
Teacher University of Applied Science of Amsterdam

“I had a great time during the BDA. The methodology framework ties everything together and provides you with concrete tools and best practises, how to apply the BD insights to your clients and their problems. This will bring me and my clients great value. Thanks.”

Maria Xanthopoulos
International Account Mgr Republic M

“Had a great experience at the academy. Learned a lot of tactics and tools to work with. Great insights in a cool presentation. I would recommend everybody who wants to know more about strategy and building strong ones!! Thanks”

Joost Robben
Art Director ZUID Creatives

Listen how Joeri explains
the value of
The Behavioural Design Academy

Joeri Gaal – Republic M

“You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!”

Bart Hoogendoorn
Marketing Intelligence Consultant ANWB

“I have learned many new insights that I can implement in our marketing strategies but also in other areas like teambuilding or in the organization. The BDA is perfect for anyone who wants to know what really moves people/customers and how to tap into that knowledge to persuade others in what you might want them to do. Brilliant 2-day experience! Thank you!”

Karin Muller
Marketing & communication manager Braenworks

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts and other activities.”

Jasper Wouters
Dallas Antwerp

BDA just raised the bar for all other academies. Insightful, practical, professional and great experts.”

Karen Soens
Managing Director De Bosduif

The top three of alumni feedback: 1. very practical tools and hands-on method; 2. acquired skills can be applied in a very wide range of domains; 3. real eyeopeners, steep learning curve giving energy.

“The influence framework provided a process to structure both the development of our own Multichannel Manager software as well as the way we help our clients.”

Joeri Gaal
Managing Partner Republic M

“They messed up my world… In the best way possible. I learned new stuff, tools & insights. In a fun & interesting way. They really really really shake things up. It’s worth it. Just do it 

Daan Berends
Strategy Creative ZUID Creatives

“Behavioural design academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy.”

Harold van Puijenbroek
Managing Director Eluced

“I decided to attend the Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the 2 days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are unlimited.”

Jeroen De Bock
Digital Project Manager Mortierbrigade

Do you have to become customer-centric, but you don’t know really how to? In our Fundamentals Course you master a practical method to add human value to your entire consumer decision journey. And you’ll know how to come up with working ideas and strategies fast.

Download our brochure